Questionaire | Marissa Thetford Marketing

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What is the product or service you offer? *

What's the story behind your brand? Its tone, its personality? If you're just getting started, what do you want the story to be? *

Can you name a few examples of brands you admire? *

Can you name a few examples of branding/advertising you like? (Keep in mind this doesn't have to be in the same industry. You may find inspiration from a Target commercial or the Coke logo even if you're a car dealership.) *

Can you name a few examples of brands/logos you don’t care for? *

List a few adjectives you want your audience to use when describing your brand… think of these as human characteristics connected to your brand. *

Who is your target audience? *

Who is your ideal client/what are they like? *

How do you plan on marketing/connecting to potential clients? *

How do you want your clients to feel when they connect with your brand? *

Where do you see your brand one year from now, five years and 10 years? Don’t know the answer? That’s ok! I just want to get you started thinking long term… it helps guide us when building a lasting brand image rather than something trendy or spur of the moment. *

Who are your competitors, direct and/or indirect? *

What’s your unique selling point? Why is your business different or special? *

Are there any colors you love? *

Are there any colors you hate? *

What about fonts? Do you prefer the strait and narrow, a handwritten flair, or scripts? *

Do you have a tagline or slogan you’d like to incorporate? *

In one sentence, describe what you do/what your brand is: *

Are there any icons, symbols or elements you’d like to associate your brand with or include in the creative aspects? (For example, the natural choice for a landscaper may be incorporating some sort of plant imagery, specifically, this is where the landscaper requests a magnolia.) *

What else do I need to know? *

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